Since this project was focused on conversions, I jumped to Adobe XD to design a low fidelity wireframe to focus on the functionality by further elaborating on the CTA’s and buttons. This allows for better interface, as it enhances prioritization for content and visual hierarchies.
With the brand identity already possessed, I designed a higher fidelity wireframe allowing for an accurate feedback from the client and project teams. It provided a realistic visualization and interface for users.
Though microsites are different from landing pages, the main purpose of it was to convert users to sign up for classes. They wanted drive traffic on the new courses they offer, facilitating brand awareness and engagement towards new visitors.